My Final Post on Blogger: Why I Am Moving to Medium
For many years this blog has been my quiet place on the internet. It was never about fancy design or modern tools, and it was never meant to compete with large platforms that invest in constant innovation. It was simply a space where I could write, experiment, learn, and share ideas without thinking too much about presentation or reach. Blogger made that possible at a time when having a personal website felt important for any developer who wanted a place of their own. But over the past few years I reached a point where the limitations of the platform started to feel heavier than the benefits. And after spending time comparing modern publishing platforms, running tests with traffic, and trying to integrate Blogger into my current workflow, the conclusion became clear. Blogger is no longer viable for what I want to build.
Blogger is old software. When it launched, it was an impressive product that gave ordinary users an easy way to publish online without understanding HTML or hosting. But today the internet looks completely different. The expectations for a blog have changed, and the tools that writers use every day have changed as well. Blogger has not followed that progression. Instead it remained stuck in an era where static templates, minimal editing options, and outdated design tools were considered acceptable. Even when trying to write something simple, the editor feels rigid. It does not understand code blocks well, it breaks formatting when copying from external sources, and it has almost no support for modern writing workflows that depend on markdown, version control, or AI assisted editing. What used to be a strength, the simplicity of the platform, now works against anyone who wants to create something polished or easy to maintain.
Another major problem is that Blogger does not integrate well with Google’s own ecosystem anymore. It is strange to say this about a Google product, but it feels disconnected from everything around it. AdSense integration is minimal and unreliable. Search Console passes through traffic, but the platform gives almost no tools for improving discoverability. There are no meaningful analytics beyond the most basic traffic numbers. There is no direct support for rich snippets or structured data. And the control you get over your posts is limited to the bare minimum. When I tried to use AdSense properly, I kept running into issues that were not caused by my content or traffic patterns. They came from the platform itself. At this point it feels like Blogger is only kept alive so that older sites do not completely disappear, not because anyone at Google is investing in its future.
From a developer perspective, the biggest limitation is the lack of a modern publishing pipeline. I write a lot in markdown. I use Git and GitHub for everything. I use AI tools, code assistants, and various automated scripts that help me generate drafts, test content, and manage revisions. Blogger does not support any of this. Every post requires manual adjustments, manual formatting, and manual maintenance. Even the simplest tasks, like fixing titles, updating tags, or correcting formatting, require navigating an old interface that was not designed for people who publish often. When I compare this with platforms that allow me to import markdown directly, store drafts in repositories, or use integrations to automate publishing, Blogger feels completely out of place.
There is also the question of long term stability. Blogger is not receiving real updates. There are no new features, no roadmap, no communication from Google, no modern editor, and no signs that the service will evolve in the future. It behaves like abandonware. It works just enough to allow old blogs to remain online, but it does not grow with the needs of modern writing. I do not want to build anything on a foundation that might disappear without warning. I also do not want to rely on a platform that no longer fits the way people read or discover content today.
Medium, on the other hand, is built for modern publishing. It has an active community, proper formatting tools, an editor that understands code, clean typography, and built in distribution. It integrates well with social sharing, it sends newsletters automatically, and it helps content reach readers without having to fight with outdated templates or manual SEO. Most importantly, Medium supports canonical links. This means I can keep Blogger online for historical reasons, preserve the URLs that already have search traffic, and still publish improved and updated versions of the same articles on Medium without hurting search ranking or creating duplicate content problems. Medium also gives me a clear path to monetization through the Partner Program, something Blogger never provided in a stable or useful way.
Moving to Medium also gives me a cleaner workflow. I can keep my posts in a public GitHub repository as markdown. I can treat it as the true source of my content. I can use AI tools and writing assistants to refine my drafts, then publish clean versions with minimal effort. This is much closer to how a developer should manage content. It is reproducible, version controlled, and easy to maintain. It also gives me a place where I can improve old posts without breaking formatting or fighting with the limitations of an outdated editor.
This decision is not about abandoning what I wrote here. I will keep this blog online as long as Google keeps the service up. It still has some legacy traffic, and some articles continue to appear in search results. But I am no longer going to fight the platform to produce something that looks and reads the way I want. The internet has moved forward, and it is time for me to move with it. Blogger served its purpose. It was the starting point. But it cannot support what I plan to build next.
So this will be my last post here. From now on, all new writing will be published on Medium. I will continue working on topics related to software engineering, Rust, system design, career development, AI, and anything else that I find worth exploring. If you want to follow my work, this is where it now lives:
If you follow me there, you will see new posts as soon as they are published. Medium has better tools for notifications, subscriptions, and reading experience, so it should be more convenient than checking this old blog from time to time. I am still grateful that Blogger existed at the right moment and helped me get started. But it is time for a new chapter, using tools that match the way I write and think today.
Thank you to everyone who ever read anything here. I hope to continue sharing useful content, only now in a place that supports the work instead of slowing it down.
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